Swar is a premier jewellery brand synonymous with quality, trust, excellence in service, innovative design, and exemplary craftsmanship. Since its inception in 1996, it has been the hallmark of excellence and a forerunner in the industry of gold jewellery manufacturing.

Staying true to its tagline – “Pure Voice of Gold”, Swar offers a plethora of premium jewellery options from a wide variety of collections, each embodying a different ethos and sensibility of design. These collections are eclectic, drawing from countless sources of inspiration to suit the varied tastes of its customers. Swar’s jewellery exudes elegance, class, brilliance, and a sense of fulfilment that will stay with you for an eternity.

Swar takes immense pride in being a family-run institution that is based on the core familial values of trust, respect, unhindered devotion to quality, and service. It has passed its legacy from one generation to the other for three glorious generations and will continue to do so for years to come. The company was started by our grandfather Jitendra M Shah who was the pioneer of this company and is currently operated and managed by his son Viren J Shah. Strong work ethic, true integrity, passion, and love are the values these two pioneers have embedded within everyone that works for the company.

SWAR Process

Swar operates out of a sprawling 10,000 sq. ft, state-of-the-art workshop located in Mumbai. Over 200 artisans work round the clock to carefully craft your jewellery. Swar believes that happy employees make for happy customers and hence places the utmost importance on maintaining a healthy work environment for the artisans and wholeheartedly assures fair labour practices in the workplace.

Swar is a proud employer of a team of immensely talented and professionally trained artisans, setters, soldiers, jewellery designers, sales and customer service representatives.

Latest Gold Necklace Designs

The designers use software tools like CAD to design each piece of jewellery. Their designs are brought to life with cutting edge 3-D printers which are used to print the prototype for the actual mould. After the mould is prepared from the prototype, gold is poured into it. Through a complex and intricately designed process, a “tree” of desired shapes in obtained from the raw material. Apart from these, some commonly used shapes are cast using pre-made dies. All of these components are then collected and sent to the assembly bench where different parts are soldered together by hand. Finer sections are soldered and intricate designs are carved using laser techonology. After the pieces have been assembled according to their design, they are sent to the polishing department for further fine-tuning. Rough edges are rounded off to maintain the lustre of the piece and textures like satin, dull, diamond dull, etc. are given to the jewellery by skilled artisans. Rotating drums are also employed to polish and smoothen out the pieces. The finished pieces are put through a process that is colloquially called “chatka”. The pieces are treated with sulphuric acid to help regain its original shine and colour. The finished pieces are sent to the QC and Packing division where all the pieces are thoroughly scrutinised and any pieces with imperfections are sent for reworking.

At Swar, we believe in constantly evolving and innovating. Be it jewellery design or the process of making jewellery itself, Swar is constantly striving to better itself and adapt to the rapidly changing industry.

How are your orders managed and taken?

  • We have a professional team of Sales and CRM members who coordinate with the administrative group that manage the daily process of manufacturing and delivering Swar products to our loyal and wonderful clients

  • Our clients will first take look at our updated products from the tablets that are exclusively given to them.

  • Orders are customized and then sent to our CRM team via email.

  • CRM team then will coordinates with the client, give them timeline, take detailed instructions, and continuously follow up between clients and administrative staff to make sure orders are fulfilled correctly.

  • Once an order has been completed, CRM team will update the client and let them know when exactly they can expect delivery. If it is an out station client then the order is delivered through Sequel.

  • Any problems with order or customization are communicated through our CRM team. Our goal is to provide our clients with a peace of mind when it comes to communicating about our products and orders. We make sure to provide our clients with the highest quality of customer service which correlates with our brand and products.

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Swar’s Mission

At Swar, our goal is simple – to give our customers the highest quality and grade product that is not only worth their hard earned money but also is enduring. Being a family run business for over 3 generations, Swar understands the joy and pride that jewellery brings to one’s life; it marks the birth of a child, it is an integral part of a marriage, and to some, it reminds them of the bond they share with the person they bought it with. So we strive to provide only the best and authentic jewellery sourced from verified sources.

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